이 프로젝트는 박물관 브랜딩에 관한 것입니다. 우리는 박물관에 초대받아 박물관의 브랜딩과 전시 디자인을 맡게 되었습니다. 당시 저는 그 위치에 특히 관심이 많았는데, 부산 박물관은 섬에 위치해 있으며, 이곳은 철새들이 이동하는 경로로 사용됩니다. 이러한 상황은 인간과 새가 같은 장소를 공유하고 있다는 것을 의미하며, 이는 우리 프로젝트의 핵심 포인트였습니다. 좀 더 자세히 말씀드리자면, 이 섬에는 두 가지 경로가 있습니다: 하나는 인간의 행동 경로이고 다른 하나는 철새의 이동 경로입니다. 저는 종이 위에 두 경로를 그렸고, 이 두 선이 서로 교차하는 것처럼 보이지만, 실제로는 세 차원에서 분리되어 있습니다. 따라서 이 프로젝트는 인간이 자연 지역을 존중해야 한다는 의미를 담고 있습니다.
This project is about branding for a museum. We were invited by the museum, and we had a chance to design the museum's branding and exhibition. At that time, I was interested in their location, so the Busan Museum is located on the islands, and, migratory birds use this place as a path. This situation means that humans and birds share the same place, and it was our key point. I would like to talk about more detail; this island has two paths: one is the human behavior, and the other is a migratory bird path. I drew two paths on the paper, and you can see those lines are interrupted each other, but actually, they are separated in three dimensions. So, this project means humans must respect the natural area.
While organizing the museum branding exhibition, we realized the need for a new understanding of their operational methods and environmental impacts. The Busan Museum of Modern Art, located on Eulsukdo, is a place where migratory bird paths intersect with human activity. Though bird and human share the same space, our methods and purposes differ. Understanding and acting about these differences is our geographical responsibility. The museum's location signifies the interrelationship between humans, migratory birds, which is also reflected in our choice of exhibition themes. The interaction creates new patterns and motions, through which the museum redefines its identity with a new motif symbolizing the coexistence of humans and nature.
In this exhibition, the web substitutes for actual products through 3D goods, while exhibiting resource consumption during production.
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